Superstar footballer David Beckham ties up with UNICEF to launch a new fund called ‘7’ which will be essentially used to help children and adolescents over the world. Beckham has been UN’s goodwill ambassador for past 10 years.
The scheme has been named after Beckham’s lucky number 7 which he sported during his England and Manchester United days. The former England captain spoke in detail about this scheme.
"Going on the ground to certain places for myself I've always said that part is the really important part of this. Being there, being able to really kind of get into a situation where you can really help in many different ways.
"Whether it's putting a smile on a child's face or helping in other ways giving a bit of positivity, those are the things that I've enjoyed over the last 10 years."
He said that his status as one of the world's most famous football stars has helped him get access to powerful people around the world.
"There are certain countries I've visited where I've been able to actually speak to the prime minister, speak to the king because they're football fans, because they've supported Manchester United or Real Madrid. And that small thing, my career, has led me to exactly this point. The hard work that I've done in my career which I've always done, I've always worked hard on the field.
"But that has led me to a situation where I can help Unicef and I can help children around the world because it opens doors - my fame, my success that I've had on the field opens doors for exactly things like this," he added.
The father of four also said that his fame meant children around the world were willing to listen to him, emphasizing the importance of having a cultured and well groomed childhood.
"I can sit in front of a group of children and say this is how you treat a woman, this is how you are, this is how you behave. And fortunately they listen, they listen to me because, like I said before, they love football and it's a small thing like that but it's an important thing because it opens doors, it makes children listen, and those children are the future of course."
He also had a special message for Syrian kids. Syria is undergoing a tumultuous period and he has asked the future of Syria to ‘stay strong’.
"Well obviously to the Syrian people and especially to the children stay strong, stay focused, stay safe because there's many situations and many countries and many children going through devastating times unfortunately.
But one of the reasons why I've been involved with Unicef like I have been and the amount of time that I've been involved with Unicef is because I want to help, I want to shine the light on the situation, I want to help raise funds that help Unicef get into certain territories and help in certain territories and that doesn't alienate any country."
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