Real Madrid and Microsoft join hands

?Software giant Microsoft has joined hands with ten times European Champions, Real Madrid. Microsoft will design an application for fans which is aimed to bring the fans of Los Blancos closer to the club.

"Real Madrid have always been pioneers at the forefront of modern trends, and now we want our fans to feel even closer to the club through a technological platform that will increase their access to information", Emilio Butragueño said at the presentation of the agreement.

Microsoft’ COO of Sports department, Sebastián Lancestremére explained that the app is aimed at bringing more detailed information to the fans regarding the club and their favourite player.

"This technological application will allow fans at the stadium to individually follow the player they want, view repeats of goals from different camera angles, but also for the millions of fans around the world who support the team and its players, to make direct purchases of products and other things related to the club", he said.

?Real Madrid and Microsoft join forces- Highlights?

Lancestremére, cited the example that the fans will be able to track their favourite players like Gareth Bale, Cristiano Ronaldo and others by watching their goals and other news at the click of a button. The app will be launched to cater international fans who are not able to catch up with their stars more closely.